Kaleidoscope is an initiative that was created to salute cancer survivors and to give thanks to those that have helped survivors through their cancer journey. Kaleidoscope provides cancer survivors with inspiration, information, and resources to help them thrive and feel empowered.
The center piece of the Kaleidoscope campaign is a nationally televised special that brings together a star-studded cast of award-winning musicians and champion athletes in an artistic salute to cancer survivors nationwide.
Performers have included Olympic Champion skaters Dorothy Hamill, Scott Hamilton, Sarah Hughes, and Kristi Yamaguchi; Olympic silver medalist skaters Nancy Kerrigan and Sasha Cohen; and three-time U.S. national champion skater Johnny Weir. From the world of gymnastics, Kaleidoscope has featured performances by Olympic gold medalist gymnasts Shawn Johnson, Nastia Liukin, and Shannon Miller.
Musical talent has included four-time Grammy Award-winner Olivia Newton-John, Grammy Award-winning country music group Rascal Flatts, Grammy Award-winning singers Cyndi Lauper, Natalie Cole, Joss Stone, and Natasha Bedingfield.
This year, Kaleidoscope, presented nationally by Carolinas Healthcare System's Levine Cancer Institute, will feature Olympic superstars Gabrielle Douglas, Aly Raisman and Jordyn Wieber, who will join hosts Scott Hamilton and Verne Lundquist as their special guests. The show stars Olympic gold medalist Evan Lysacek, Olympic silver medalist Nancy Kerrigan, Olympic silver medalist Sasha Cohen, four-time world champion Kurt Browning and Olympic silver medalist Paul Wylie, who now lives in the Charlotte area. Special musical performances by country music icon and Grand Ole Opry member Craig Morgan, Grammy Award-winning pop legends Kool & The Gang and country music chart-topping star Jana Kramer will add to the celebration.
The broadcast special will air nationally over Thanksgiving weekend on Sunday, November 25, 2012, directly following the NFL game from 5:00 - 6:00 p.m. ET. on CBS.
Who's Behind Kaleidoscope
"Kaleidoscope" is a property of Edge Health and Entertainment. The program was the first "health" initiative created by the Edge team. Created in partnership with the National Coalition for Cancer survivorship (NCCS), the 2007 ABC network broadcast was anchored by cancer survivors Peggy Flemming and Sharon Osbourne. Grammy-award winners Joss Stone, Rascall Flatts and Olympic Champions Kristi Yamaguchi and Oksana Bauil headlined our cast. This initial campaign, under the title of "Frosted Pink" dealt with cancers that primarily affected women. As the program grew, the title changed to "Kaleidoscope" where we addressed the needs of all cancer survivors.
In addition to "Kaleidoscope" the Edge Health and Entertainment portfolio includes initiatives such as "On The Line" (www.ontheline.com), a prostate cancer campaign; "Cancer Bites" (www.cancerbites.tv) highlighting blood cancer and "Shine for Women" (www.shineforwomen.org ) a series of live events aimed at helping women survivors with their Cancer Journey. Additionally Edge has just launched "Kids Health Goes Gold" (www.kidshealthgoesgold.com) promoting children's health and wellness in partnership with Olympic Athletes and pediatricians.
Michael Burg/President - Edge Health and Entertainment
The founder and President of Edge Health and Entertainment is Michael Burg from Charlotte, North Carolina. Burg, whose background includes over 30 years as television executive, founded Edge Health and Entertainment following two bouts with Hodgkin Disease, a form of blood cancer. Experiencing, first hand, the difficulty navigating the complex healthcare system, Mike saw the need to create "easy to digest" information for patients battling illness. Through Charlotte based Edge Health and Entertainment, Mike Burg established health campaigns that use the "lure" of entertainment to capture an audience...and then communicates key health messages in a vernacular all can understand.
With an initial focus on cancer related campaigns, Michael Burg and his Charlotte team expanded their programs into the world of Kid's Health. As the Executive Producer of the Teen Choice Awards on FOX, Mike knows how to capture the attention of kids and teens. Using this experience and knowledge, Burg launched the above mentioned "Kids Health Goes Gold", the first of several, soon to be announced, national campaigns aimed at a variety of key health and wellness issues targeting this key demographic.